Business Identity & Branding
Defining your brand is a journey of business self-discovery. The actions you take during this journey will define and shape the public’s perception of your entire business. More than just a logo, your brand is essential to create a positive experience that will stay in the minds of consumers. Your brand is everything, and everything is your brand.
Your brand is…
- Your logo and visuals.
- Your tagline.
- Your business card.
- Your website.
- Your advertisements.
- Your sales pitch.
- Your customer service.
- How you communicate with the public.
- The environment in your store.
- Your products and services.
If you don’t brand yourself, others will do it for you, favorable or not. Taking initiative to plan your business’s branding is crucial. The Creative Design Factory can aid you in building a brand strategy to maximize your brand’s effectiveness.
Designing your logo
Your brand's foundation is your logo. It is the face of your company and it is important to have your logo designed with care. Compelling branding often starts with a logo. A strong logo will stand out from the competition and be memorable to potential customers.